Technology has significantly revolutionized every social sector, and the commerce niche is no exception. E-commerce has become a popular marketing channel in this 21st century and particularly, this pandemic year period. Notably, an online jewelry and watch sales on the US market take a size of $8.2bn in the year 2020, making the purchase and sales of jewelry one of the most successful e-commerce niches that continue to garner more buyers and sellers.
Since jewelry is portable, lightweight, and of a remarkable diversity, choosing to sell your jewelry online is the best decision you can ever make. Whether you’re an expert metalsmith or a vintage Jewelry hunter, the internet is a great platform to successfully market your jewelry. But how do you go about it? And what are the most profitable ways to promote your online jewelry business? Here is a practical guide to marketing your jewelry business online.
1. Choose Your Niche and Audience
Engaging in a jewelry business exposes you to a diverse world of different jewelry niches and audiences. Therefore, you need to choose the exact place and audience of your choice. For example, you could engage in handmade jewelry, costume jewelry, or vintage jewelry, depending on your preference. Doing so will help you to know whom you’re dealing with in your jewelry business.
After choosing your intended jewelry niche, consider selecting the category of the buyers you likewise desire. As an illustration, you could be producing handcraft jewelry, such as earrings and necklaces, for young ladies or brooches for older women. Age, traditions, and cultures are also factors you’ve to consider. For example, some practices might not allow certain jewelry, unlike others who might allow them.
2. Sell on E-commerce Websites
After you might have selected your specialization area, now you’re good to go in marketing your jewelry online. You can sell on big e-commerce websites like Amazon, Etsy, Shopify, eBay, etc. Ensure the e-commerce website you choose for your business has a user-friendly website design for easy access, flawless cart functionality, an excellent reputation, marketing content, and, ultimately, mobile optimization. Consider selecting an E-commerce platform that charges a minimal listing fee, especially if you’re a start-up.
3. Create Your Ecommerce Store
Selling successfully on large e-commerce websites might take lots of time due to the typical high competition you’re likely to experience. Similarly, your options are limited to the operational scope that your chosen website deploys. Thus, building your virtual jewelry store might be a good alternative. Here, you’re in charge of mostly all the runnings, and you can also integrate the store with other online marketplaces. Building an e-commerce website can be daunting at first, but you can create a good one with the right professional guide.
Notwithstanding, ensure you create a website with ease of you and design that’ll encourage buyers. Using unique and stunning visuals and jewelry pictures will also give your online jewelry store an additional edge. Similarly, consider running promotional campaigns and contests to increase your traffic, and you can write quality articles about popular jewelry topics. Encourage your buyers to leave reviews to attract more buyers and boost your credibility.
4. Affiliate Marketing
Affiliate marketing is one of the most common marketing trends today, and one way you can market your jewelry online. However, affiliate marketing is on two sides. You could be the merchant, the original seller. You can also become an affiliate marketer like a great site that provides excellent reviews about what readers need for outdoor cooking and an easy to use grill. If you’ve got a broad jewelry niche and diversity, consider engaging the affiliate marketers’ services to increase your sales, though you’ve to render the agreed commission to them.
And you can choose your affiliate programs also, especially those of reputable marketing brands that are related to the jewelry business. Consider helping buyers to know the best products they can choose to complement your jewelry. Pay per click, pay per lead, and pay per sale are some affiliate marketing programs you can select.
5. Use Social Media
There are about 3.6m social media users worldwide, making it one of the most effective online marketing strategies. Consider posting high-quality visuals of your jewelry with hashtags leading to your online store on your various social media accounts, especially Pinterest. You can also organize free online contests to attract more social media users.
Selling your jewelry online is no doubts lucrative but also requires dedication and an active online presence. Ensure that you sell quality products and earn an excellent reputation, and soon enough, your patronage will increase.